One of the best things about "Zero Sight: Bad Call" hitting the web this week was unexpected. So many of my friends and mentors watched it and sent me the most wonderfully thoughtful responses. One thing I love about directing, and why I'm drawn to it, is that it continues to present challenges and opportunities to learn. And you learn throughout the process. I've no doubt that "Zero Sight: Bad Call" will have things to teach me even a year from now, and I'm so grateful to have so many wonderful people in my life who took time out to watch the short and give me real feedback. (Keep it coming!)
Now, don't get me wrong... I'm also incredibly fond of every single person who simply told me that it rocks! Check it out; what do you think?
Another thing I just adore, is the ability to put content on the web and just immediately share it. The potential for feedback and sharing and interaction is just fantastic. I love that on the web, a project lives just as soon as you upload it.
The flip side of that is the need for marketing and my fixation this week on the number of views and likes. And the fact that they matter. The fact that the first day, the first week, matters. There's this push-pull energy between viewers, who watch when they can, and creators, where you need people to watch right away. It feels like some sort of cruel irony, the way I watch and interact with content vs. the sudden need for people to watch, like, and with any luck SHARE, the film short I directed. It's kinda crazy. It's certainly crazy-making.
I've a fair bit of experience in Internet marketing and social media, of course, but for the blog it's always been different. I do what feels organic and fun, and then that's just it. I blog for myself first, and it's always been that way. Yes, it being public is a big part of the energy of blogging, but it being popular has never been my personal goal. Clearly.
There were a couple years there, as blogs just began to become mainstream, that people would seek me out and ask me how I got readers, how my blog reached the level it was at then, and honestly, the only answer I have is that I was blogging organically and honestly in 2005. The community was much smaller, some cool people linked to me, and I made some awesome blog friends. Then the Internet changed, my readership has naturally gone down, and I'm just still doing what I do, less the types of posts that now live on Facebook instead.
As I write this, "Zero Sight: Bad Call" is at a little over 1500 views, which to me seems pretty awesome, particularly for a video with an adult content warning at the head and nobody famous or singing or being broadly humorous in it. Also, no cats. So I'm pretty happy about that number, and to be honest, I'm pretty amused by the adult content warning, too. (Even if the reality is pretty mild.)
But the hard thing is that I love it, and I love everyone who worked on it, and I want MORE and MORE people to see it and love it, too! And so I rack my brain for ways to make that happen, ways to rise above the ocean of content. You send messages and emails and press releases and tweets and shares, and you just hope it gets out there. That people like it and that people share it. (SUPER thanks to everyone who's watched, liked, commented and/or shared - YOU ROCK!)
I know I'm not the first one to dive into this, and I guess what I would most want to share is that I think that if you send something out and no one responds and picks it up for a post on a website or something cool like that, you have this tendency to think, Oh well, maybe it wasn't that good then. Maybe next time.
But I've worked in PR, and I know that's not necessarily true. You can create something amazing, and it can simply not make the leap because of the timing or the right person was too busy when they got your message, or any number of things. We're all in a big ocean these days, and you need like a flying fish to leap up and help you glisten in the sun where everyone can see, but sometimes you just get stuck in the waves with all the other drops of water.
Geez, I can really milk an anology, right?
Anyway, I don't really know how we next get more eyeballs, but I love "Zero Sight: Bad Call." I think it came out pretty damn good, and everyone who worked on it is superawesome. It's hella fun, my friends. Sexy, cute, fast, and hella fun.
If you agree, how about you vote for "Zero Sight: Bad Call" for Short of the Week? THAT would be awesome!!!
And SHARE it, my friends. I promise that mature content warning will protect anyone from getting in trouble with the boss. And it's the weekend now anyway.